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Client Testimonials

   I want to thank all my buyers and sellers who make my job possible. I am especially grateful to those who have taken the time to write a testimonial of their experiences working together with me.


"Diane was a pleasure to work with. She is very knowledgeable in her field. Diane met with me, took time to hear my needs, and helped me find the right business to purchase. She was very forthright when we were talking, and made many helpful suggestions. I would highly recommend working with her in your next business purchase or sale. Diane makes sure that all parties are happy with the transaction. You will not be disappointed in her level of attentiveness to your transaction."

- Joseph K.

"When I was trying to find entrepreneurial opportunities, it was difficult to find suitable investment targets due to my limited conditions. By chance, I saw Diane's profile on the Internet, and I thought I'd give it a try, so I contacted her and made an appointment. At the first meeting, Diane also understood my situation and tried to tell me that it was really difficult to reach a deal on my terms. However, she still tried to help me. A few days later, I really met an opportunity. I know it is luck and the result of her hard work. During the process, she continued to help me track. Even though I was abroad during the escrow process, Diane always tried her best to help me. I am very grateful to her. It was she who made me successfully close the first deal in my life. She is the noble person in my life. I will still ask Diane to help me in the future."

- GL Li

"Diane was an exceptional broker. We were a family looking to enter in the laundromat business together for the first time. Despite our hesitations, Diane made us comfortable from the start. Her expertise was clear from the moment we spoke. She provided us not only with a superior background as to the business itself but provided guidance though out each step of the process.

Diane located several options for us to look at and purchase. She gave as an honest assessment of each property providing the pros and cons for each listing. When it came to making an offer, she assured that we acquired the business for the appropriate price and contingencies. She also supported us and facilitated a lease agreement with the landlord assuring that we assumed the property with favorable terms. Even after closing, Diane assured there was a smooth transition both financially and personally from the prior owner to us. And of course, we asked questions incessantly along the way, but Diane was ready to answer all of them quickly. Diane is everything you want in a broker—efficient, personable, responsive, honest, and successful.

We look forward to working with her again in the future."

- Catherine M.

"I can't express enough how fortunate we were to have Diane as our broker during our coin laundry purchase. From the moment we met her, it was evident that she was not just any broker, but a true professional who genuinely cared about our success. Diane invested considerable time and effort in understanding our unique needs and desired outcome, ensuring that every step of the process was tailored to our goals.

Diane's wealth of experience in the coin laundry business became abundantly clear as she meticulously guided us through every detail. Her insider knowledge and best practices were invaluable, providing us with insights that we would have otherwise missed. Whether you're a first-time buyer or a seasoned owner, Diane's expertise and guidance are second to none.

Beyond her impressive expertise, Diane's dedication and commitment to our success set her apart. She consistently went above and beyond, going the extra mile to ensure that every aspect of the transaction was handled smoothly and efficiently. Her professionalism, responsiveness, and unwavering support instilled confidence in us throughout the entire process.

Working with Diane was an absolute pleasure. Her exceptional communication skills and ability to simplify complex concepts made us feel at ease, even in the midst of challenging negotiations. She was always there for us, promptly addressing any concerns or questions we had along the way.

Thanks to Diane's unwavering dedication and unparalleled knowledge, we were able to achieve our desired outcome and secure a successful coin laundry purchase. If you're looking for a broker who will prioritize your needs, provide expert guidance, and ultimately help you achieve your goals, look no further than Diane. She is the epitome of excellence in the industry, and we are immensely grateful to have had the opportunity to work with her."

- Daniel S.

"Diane is a great broker to work with! She took the time to really understand our needs and desired outcome for our coin laundry purchase. Diane’s deep experience in the coin laundry business really showed as she went through the details and provided insider best practices. First time buyer or experienced owner, Diane is the broker for you."

- Chad S.

"일하는 과정도 깔끔하게 빠르고 모르는 과정도 꼼꼼히 잘 이끌어 주어서 감사해요."

"Diane's work was neat and efficient, and I'm thankful for her guidance through unfamiliar processes."

- Maria K.

"I had the pleasure to work with Diane Kwon when purchasing a laundromat. She was very patient and thoroughly explained the entire process to me both at the beginning and as the deal progressed. Her expertise in laundromats was evident as she assisted with all aspects of the purchase and sale including verifying the income and expenses, and working with the escrow company to ensure everything got done as fast as possible. She had contacts for everything that was needed including an equipment surveyor and an insurance agent. I really appreciated her hard work and tireless energy to get this done and I would highly recommend her to anyone looking for an experienced business realtor."

- Tim H.

"The service and personal attention I received from Diane Kwon was exceptional and beyond what we I was expecting! Her knowledge of the local coin laundry industry and her commitment in finding the best coin laundry helped me in my search for in owning one. As first time in the industry everything was new to me and the most important thing I wanted was someone i could trust. She was there for me every step of the way. I'm glad I chose her services and would recommend Diane Kwon to anyone buying a coin laundry."

- C.V.M.

"I cannot speak highly enough of my experience with Diane Kwon. As a first time buyer of a coin laundry business, I knew I wanted to work with someone that was knowledgeable and experienced in the field. Diane Kwon met all these expectations. After talking with her over the phone and answering some questions on what I was looking for, she showed me a location that was perfect for my lifestyle and budget. I was so impressed with Diane’s efficiency, honesty, and attention to detail.

I am very confident in recommending Diane Kwon to anyone who is looking to purchase a coin laundry business. Thank you for making my experience so great!"

- S.P.

"I recently purchased a coin laundry in the valley area. Since I was a first time buyer, I was not sure what to check, where to look and how to proceed. But as Diane was so knowledgeable about the business and an expert as an agent, she went through everything with me one by one and the transaction went so well without any problems and we were able to close the escrow even before the expected closing date.

I would like to say that the decisions and actions she made during the transaction was based on the buyer’s perspective and led to a positive outcome. For example, she made me prepare some documents well before the institution asked me so that we could plan ahead and expedite the process. Also, even before the escrow was closed, she came up with marketing & promotion plans for my business and she provided her own networks and resources to help me prepare the operation. If she was the seller's agent, then I am sure she would do her best for the seller too.

I can say that her estimation of the revenue of the business based on utility bills was more than correct. She knows how to make the landlord comfortable. The lease assignment went very well. She made decisions in such a way that I can feel safe after I took over the business. She explained them to me very well.

In addition, I discussed my issues (short of budget) with Diane for this transaction, and she tried all she could to find a way and incorporate it into the transaction, and it was very well reflected. I am very pleased and impressed by her support.

I was told that buyers and sellers come to her again when they want to buy another business or sell their business after the transaction. I can see why. I have seen lots of agents, but I can say she is different and she is punctual, reliable, and at last an expert. When she does it, she does it in a meticulous way.

Thank you Diane for all you have done for me."


"Me and my family moved from New York to California to find a business. Through various acquaintances, we were introduced to business brokers who showed us some businesses. However, due to a variety of problems, we were not able to start a business here in California.

Over a period of one year, I met many many real estate brokers and business sellers. As more time passed and I still did not have any business up and running, I started to fret and became more anxious. I came to realize that meeting the right business broker is very important because without a broker who understands your needs, you end up wasting time pursuing the wrong businesses and even canceling escrow due to lack of confidence.

After a year or so, I was fortunate to meet Diane Kwon. After contacting her, she immediately scheduled a meeting with me for that evening. My first impression was that Diane was different from other brokers. She projected a lot of confidence and took extra care to present her analysis so that I had total understanding and confidence in the numbers. After a few days, she gave me a list of businesses that matched my criteria and asked me to visit them and pick one that I liked. I was very impressed with how fast she proceeded with the business search.

One of my biggest worries related to the claims of the business seller in regards to gross revenue. Diane, knowing my worries, showed me and my family how she calculated the revenue using a mathematical analysis of the water bills.

At the time, I still had concerns but I put my faith in Diane's experience and proceeded with the business purchase. After a short time, I made a purchase offer and with Diane's guidance, we quickly entered escrow and closed the deal. To my surprise, the actual gross revenue was almost exactly the same as Diane's estimates.

It has now been two weeks since we started the business. I am so appreciative to Diane for all the help she gave me as the buyer of a new business.

Many brokers say “location, location, location”. I agree that this saying is important but I also want to add that meeting the right broker is also very very important. Diane, as my broker, not only helped me find a great location but also helped me find financing and helped me through the escrow process. If you need help with these things, Diane will help you too... I guarantee it!

The delays that caused me and my family to stress out for over a year, were resolved by Diane in a 5 weeks. If you are considering working with Diane, read this testimonial and know that I guarantee that she will work for you with as much dedication, efficiency, integrity and heart as she did for me.

Diane, I want you to know that I think of you as a friend! Thanks for all your hard work!"


"저와 제 가족은 비지니스를 찾기 위해 뉴욕에서 캘리포니아로 건너온 경우입니다 지인에게 비지니스를 소개받고 부동산 부로커를 만나고 하면서 이사를 오게되었습니다 그러나 결국 여러가지 문제로 비지니스는 물거품이 되었고 낯선 캘리포니아에서 새로운 출발을 하게되었습니다

1년 동안 정말 많은 부동산 브로커 들과 많은 비지니스 셀러들을 만났습니다 금방 시작될줄 알았던 비지니스는 시간이 갈수록 점점 지연되었고 마음은 초조해 졌습니다 그러면서 가장 크게 느낀점은 브동산 브로커의 역할이 굉장히 중요하다고 느꼈습니다 왜냐하면 비지니스를 오픈하기전에 부동산 브로커들과 호흡도 맞지않고 불확신속에 에스크로를 깬적이 한두번이 아니었기 때문이죠

그러면서 1년정도 시간이 흐르고 다이앤 권이란 사람을 만나게 되었습니다 다인앤과 통화한후 당장 미팅을 잡아 주었고 이번에도 믿져야 본전이라는 생각으로 그날 저녁 바로 미팅을 하게되었습니다 처음만났는데도 다이앤과 미팅하면서 이사람은 뭔가 다르다고 느껴졌습니다 자신의 방법으로 말하고 제시해준 분석이 굉장이 정확해보이고 신뢰가 갔습니다 그렇게 며칠뒤 다이앤이 준 리스트중 제가 한가지를 선택하자 기대도 안했는데 굉장히 빠른속도로 일이 진행되었습니다

제가 일을찾다보니 가장 믿음이 안가는것중 한가지는 셀러가 주장한 매출이었습니다 제가 가장 걱정했던 그점을 다이앤은 정확하게 공감하고 있었고 저희가족에게 자신만의 방법으로 매상을 확인하는 수학적 계산을 보여주었습니다 그때는 누구도 믿을수 없는상황 이었지만 그냥 다이앤 말은 믿음이 갔습니다 바로 에스크로를 열고 일사천리로 확인에 들어갔습니다 놀랍게도 다이앤이 알려주고 계산해준 매상은 거의 정확했습니다

결국 지금은 제가 비지니스를 시작한지 2주가 되었습니다 고객에 편에서 일을 도와준 다이앤이 너무나 고마울 따름입니다

많은 부동산 브로커들은 첫째도 로케이션 둘째도 로케이션이라고 말들합니다 그말은 굉장히 중요합니다 그러나 저에게는 그런것도 중요하지만 브로커와의 만남도 괴장히 중요하다고 말씀드리고 싶습니다 로케이션은 다이앤이 알아서 도와줍니다 또,은행 문제도 다 알아서 도와 줍니다 그냥 믿고 지켜보세요 제가 확신합니다

저와 제가족에게는 1년 동안 맘고생하고 힘들어했던 그모든게 불과 1달안에 해결되 었습니다 혹시나 다이앤과 일을 하시기전에 이글을 보시는분 계시면 제가 장담 합니다 어느누구와도 겪어보지 못했던 신속하고 정확하고 인간적인 다이앤 정말 강추합니다

너무나 신경많이 써주신 지금은 친구같은 다이앤에게 깊은 감사의 말을 전합니다"

"If you are looking for a coin laundry business, I recommend you work with Diane Kwon.

It has only been two years since I immigrated to this country and I felt like a newbie. Finding a business was more difficult that overcoming the language barrier and cultural differences.

I first looked in the New York and New Jersey areas. I met many many brokers and saw so many businesses. But I didn't find any that I felt good about and upon the recommendation of some family members, I came to California to find my perfect business.

I moved to California in April and soon found that the biggest challenge in finding a business is meeting a trustworthy business broker. They all say they will do their best but 99% of the business brokers do not understand the businesses that they sell and most work too slow and end up wasting a lot of my time.

After 7 months of wasting time with other brokers and not making any progress, I met Diane Kwon and things began to make an 180 degree turn. With her straightforward style, her quick responses and experience in her field along with her understanding of what I wanted, I began to gain confidence that I would soon find a business. Although she worked fast, she was very smooth and organized and my confidence in her increased.

As a result of Diane's involvement, I was able to purchase and start a business with confidence and an optimistic attitude.

Diane has many listings and will be able to find one that meets your needs.

To anyone reading this, I wish you the best of luck in your business search!

Thank you."


"비지니스를 찾고 계시다면 꼭 다이앤과 상담하세요!!! 저는 미국에 이민 온 지 2년이 안되는 이민 새내기입니다.

이민을 와 문화의 차이와 언어의 장벽보다도 더 힘들었던 건 비지니스를 찾는 일이었습니다. 첫 이민 정착지가 뉴욕이었기에 비지니스를 찾아 뉴욕, 뉴저지등 안가본 곳 없이 많은 종류의 비지니스와 비지니스 브로커를 만났지만, 결국 마음에 드는 비지니스를 찾지 못하고 친척들이 많은 캘리로 이주를 결정하였습니다.

4월에 캘리로 이사와서 다시 비지니스를 찾는 전쟁을 시작하였지만, 역시나 가장 문제는 뉴욕에서와 마찬가지로 믿을 수 있는 비지니스 브로커가 없다는 점이었습니다. 말로는 가족과 같이 생각한다, 최선을 다한다라고 이야기 하지만 99%는 정직하지 않거나 믿음이 안가지는 데이터 제시, 자기 매물에 대한 이해부족, 느린 일처리로 시간을 허비하는 경우가 대부분이었습니다. 또 그렇게 몇 달을 캘리에서 허송세월을 하던 중, 다이앤을 만나면서 부터 모든 것이 180도 바뀌기 시작했습니다.

똑부러지는 일처리와 자기 매물에 대해 정확한 판단, 정확한 데이타 제시로 처음 만나자마자 믿음이 생기기 시작했습니다. 거기다가 빠른 일처리와 빠르면서도 거칠지 않고 꼼꼼한 일처리는 저의 마음을 사로잡기에 충분하였습니다. 저는 다이앤이 좋은 비지니스를 찾아 준 덕분에 그 동안의 걱정을 떨쳐버리고 즐거운 마음으로 비지니스를 시작하였습니다. 현재는 브로커와 고객의 사이가 아닌 누나 동생으로 가족처럼 지내고 있습니다. :)

다른 브로커와 시간낭비 하지 마시고, 바로 다이앤에게 연락하세요! 개개인에 맞는 맟춤 매물과 계약에 관련 된 모든 일을 다이앤이 속시원히 처리해 드릴 것입니다. 이 글을 읽고 계시는 비지니스를 찾고 계시는 분께 건승을 기원합니다.

감사합니다."

"Working with Diane made our first laundromat purchase a very pleasant experience.

I had been searching listings on my own, then worked with two other inadequate brokers before I was fortunate enough to find Diane. She has intimate knowledge of most, if not all of her listings and will steer you in the right direction to assure you make the purchase that is best suited for you.

She isn't just another broker trying to get the most of her commission, either, she will work hard to get you the best price possible.

I look forward to our next laundromat purchase and will, without question, be working with Diane again. Thank you so much!"


"I bought a coin laundry with Diane's help about 7 months ago.

Before I met Diane, I interviewed several agents to help me find the perfect coin laundry. I chose Diane because she had the most experience and knowledge about the industry and she has a good reputation. Also, she had the best listings and only focused on coin laundries. Plus, she was very responsive and quick to answer all my questions.

At first, I was so confused with all the listing choices and I asked Diane to recommend one. She picked one that she thought was a great deal and had lots of potential to increase income.

This was my first coin laundry purchase and I was very doubtful during the purchase process. I questioned the seller's claim about the income. But Diane helped me feel confident by performing her utility bill analysis and explaining the results in detail. Her analysis ended up to be very accurate.

After starting this coin laundry, she continued to help me in so many ways. She gave me advice about promotions and helped me replace some machines and gave me lots of tips on how to create extra income.

After 7 months, I can say that I am very very pleased with my coin laundry business. Income has increased over $5000 since I took over. I really appreciate Diane's professionalism, honesty, and knowledge. Without her help, I would have missed out on this great business. I will use her services again when I am ready to buy my next coin laundry and would recommend her to anyone who needs a real expert.

Thanks Diane!"


"I had a very positive experience in dealing with Diane Kwon in the purchase of my first coin laundry in Los Angeles. She was very professional and thorough in all aspects of this transaction. Since Diane specializes in the sale of coin laundries, she has a total understanding of the complete process. In addition, the whole process from start to close was completed in close to 3 weeks! I am very happy with my first purchase of a coin laundry and would highly recommend Diane to anyone interested in the purchase of a coin laundry."


"I just wanted to take time out and say "thank you" for all of your help in helping me to become a laundromat owner. I appreciate your professionalism and patience during the "extended" process. Things are going well here at the store. I also wanted to know if you could provide some respected washer sales rep names used or new. Thanks again for everything."


"As a first-time buyer, I researched multiple companies and agents to help me with my first purchase. Diane Kwon was very knowledgeable and responsive to my questions and her ability to help the buyer feel comfortable during the escrow process was something I appreciated. I will definitely be calling Diane in the near future looking to purchase again."